Response:
In lecture 7, I have learnt the BPR
methodology. BPR methodologies are methodologies that stem from differences
between business activities and organizational strategy, and that between current
and desired productivity of organizational resources. There are five phrases in
BPR methodology. I will now deeply analyze these five phrases and figure out
how to achieve a successful BPR.
Phrase 1: Triggering & Executive
Visioning
In this phrase, it can start with some sort
of trigger. It can be classified into internal and external. It includes
inefficiencies in business processing for internal. Environmental change and
pressure from competitors are examples of external triggers.
After that, the business direction, vision
and objectives of reengineering and the link between breakthrough business
goals and reengineering projects should be developed. A mandate for change is
produced and a cross-functional team is established with a game plan for the
process of reengineering. It is difficult for the planning of organizational
changes to conduct without strategic direction from the top since BPR projects usually
involve cross-functional cooperation and significant changes to the status quo.
They should also take the impact of the environmental changes that serve as the
impetus for the reengineering effort into consideration in establishing
guidelines for the reengineering project. Moreover, another important factor is
to make it the first priority to understand the expectations of the customers
and where the existing process falls short of meeting those requirements. With
these, the mission or vision statement is formulated.
Phrase 2: Mobilization
After the first step, human resource should
be allocated appropriately including selecting project leader, forming core BPR
team, selecting the processes which are going to be redesigned, making a preliminary
assessment of IT infrastructure and preparing for a BPR plan and budget.
There are some important points for
successful BPR. Firstly, executive sponsors are essential for any BPR project.
There must be the support from the top management. Secondly, IT people should
be involved as early as possible in the BPR project. It is important to avoid
figure out IT options after the redesign of the business process. Moreover, IT
people can provide information for better business process redesign and the
existing IT infrastructure may not be cheaply enough or quickly enough to
support the design of the new business process.
Phrase 3: Process redesign
The objective of this phase is to produce
one or more alternatives to the current situation, which satisfy the strategic
goals of the enterprise.
There are five steps involved in this phrase
which are Scoping, Modeling, Analysis, Redesign and Integration.
First, both the performance of the
organization’s processes and the way those processes are conducted with those
relevant peer organizations are compared to gain ideas for improvement. The
peer organizations need not be competitors or even from the same industry.
Innovative practices can be adopted from anywhere, no matter what their source.
Having identified the potential
improvements to the existing processes, the development of the To-Be models is
done using the various modeling methods available.
Then, similar to the AS-IS model, simulation
is performed and factors are analyzed like the time and cost involved. The
several TO-BE models that are finally arrived at are validated. By performing
Trade off Analysis, the best possible TO-BE scenarios are selected for
implementation.
Phrase 4: Implementation
The implementation phrase is where
reengineering efforts meet the most resistance and hence it is by far the most
difficult one. We could expect to face all kinds of opposition. There have be
already so much time and effort spent on analyzing the current processes,
redesigning them and planning the migration, it would be prudent to run a
culture change program simultaneously with all the planning and preparation.
This would enable the organization to undergo a much more facile transition.
Once this has been done, the next step is
to develop a transition plan from the AS-IS to the redesigned process. This
plan must align the organizational structure, information systems, and the business
policies and procedures with the redesigned processes. By using prototyping and
simulation techniques, the transition plan is validated and its pilot versions
are designed and demonstrated. Training programs for the workers are initiated
and the plan is executed in full scale.
Phrase 5: Monitoring and Maintaining
A process cannot be successfully reengineered in a short
period. A very vital part in the success of every BPR is improving the reengineered
process continuously. The first step in this activity is monitoring. There are
two things to be monitored. They are the progress of action and the results.
The progress of action is measured by seeing how much more informed the people
feel, how much more commitment the management shows and how well the change teams
are accepted in the broader perspective of the organization. This can be achieved
by conducting attitude surveys with those initially not directly involved with
the change. As for monitoring the results, the monitoring should include such
measures as employee attitudes, customer perceptions, supplier responsiveness
etc. Communication is strengthened throughout the organization, ongoing
measurement is initiated, team reviewing of performance against clearly defined
targets is done and a feedback loop is set up wherein the process is remapped,
reanalyzed and redesigned. Continuous improvement of performance is ensured
through a performance tracking system and application of problem solving
skills.
Case Study:
In the paper “ Business Process Re-engineering: An Example from the Banking Sector” (R. Maull and S. Childe,1993) [3], it has shown an example from the banking industry which utilizes similar 5-phase approach that I have mentioned above.
Five-stage approach to BPR of the bank is as follows:
(1) develop strategy – developing a vision, critical success factors;
(2) identify key processes – related to critical processes, guided by the strategic phase; also define performance factors;
(3) analyse existing processes – modelling the existing process;
(4) develop an improvement plan – re-design and strategic re-engineering;
(5) implementation – develop/build prototypes , develop IT support systems
In this case, the team has found that the existing processes are quite inefficient to the company for example, there are much unnecessary and duplicated administrative paperwork. After the implementation of the BPR five-phase approach, it has reduced bureaucracy process cycle times, the number of exception routines. Also, the approach adopted at the bank was based first around modeling the existing process, and then seeking to improve through re-engineering based around quality improvement teams. The focus is not on the improvement of the efficiency of individual departments, but on how whole processes can be made both more efficient and more effective.
Conclusion:
To be a good BPR methodology, it should be comprehensive
to address each of the phases of BPR. Disciplined method for coordination
between each phrases should also be included in its execution.
Reference:
1)” BUSINESS PROCESS REENGINEERING: A
CONSOLIDATED
METHODOLOGY” by Subramanian Muthu, Larry
Whitman, and S. Hossein Cheraghi 1999
2) "An Investigation of the
Methodologies of Business Process Reengineering" by M. Stoica, N. Chawat,
N. Shin 2004
3)”Business
Process Re-engineering: An Example from the Banking Sector” by Roger Maull and
Stephen Childe 1994

- Good understanding of the BPR method
回覆刪除- more desc on case study is expected
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Mark: Average